Larry Ackerman
“Identity is cause;
brand is effect.”
What is branding? And why is it so important for your business?
Branding goes way beyond just a logo or graphic element. When you think about your brand, you really want to think about your entire customer experience…everything from your logo, your website, your social media experiences, the way you answer the phone, to the way your customers experience your staff. When you look at this broad definition of branding, it can be a bit overwhelming to think about what is involved in your brand.
In short, your brand is the way your customer perceives you.
- See more at: http://www.strategynewmedia.com/why-is-branding-important/#sthash.5pc4ofiH.dpuf
1.A method or plan chosen to bring about a desired future, such as achievement of a goal or solution to a problem.
2.The art and science of planning and marshalling resources for their most efficient and effective use. The term is derived from the Greek word for generalship or leading an army. See also tactics.
BRANDING
STRATEGY
“However beautiful the strategy,
you should occasionally
look at the results.”
Winston Churchill